5/5 · Fully natural 4/5 · Mostly natural 3/5 · Mixed 2/5 · Mostly unnatural 1/5 · Unnatural
1Fibre checkPaste a care label. Plant, animal, semi-synthetic or plastic, with the shed risk.OpenClose
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2Greenwash checkAre this brand's eco claims real? Paste any claim.OpenClose
Before you buy

Are this brand's eco claims real?

Answer honestly about the brand you are looking at. You will get a verdict and the exact things to check next.

Want the answer done for you? We scan the brands ourselves.Browse clothing brands ›Food brands ›
↑ All free tools
3Swap finderA higher-scoring brand for the same style and price tier.OpenClose
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4Cost per wearSticker price against wears, so the cheap one stops looking cheap.OpenClose
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Other tools: see all

CHECK IT YOURSELF

Two things worth checking before you buy

Paste the composition off any label, test whether a brand’s claims hold up, and see what a garment really costs you per wear. All free, no sign up.

Before you buy

Are this brand's eco claims real?

Answer honestly about the brand you are looking at. You will get a verdict and the exact things to check next.

Want the answer done for you? We scan the brands ourselves.Browse clothing brands ›Food brands ›
↑ All free tools
£0.00 per wear

Cost per wear is the honest test behind "buy less, buy better": a £200 coat worn 300 times beats a £25 one worn 5 times. It rewards wearing what you own and choosing things built to last.

Try Zara, Shein, The Ordinary, Nespresso.

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