Is GROCERIES Sustainable And Non Toxic Clothing? The GROCERIES Fibre Data
What Is GROCERIES Made Of? GROCERIES Uses 100% Organic Cotton
The GROCERIES fibre profile is led by plants, then undercut by performance fabric.
The Throne Standard scan sorted all 51 styles by their literal composition, not by their label language.
- Organic cotton blended with spandex , 26 styles, 51 percent of the catalogue, the single largest group and the petroleum line: elastane mixed into the yarn. 100% organic cotton , 13 styles, around 26 percent, the pure-plant backbone. Hemp and organic cotton blends , 6 styles, both fibres natural, fully biodegradable. Eucalyptus Tencel blended with organic cotton and spandex , 6 styles. Plant-derived but chemically processed, so we count them apart from true naturals. Add only the 100 percent plant fibre together and GROCERIES lands at 37.3 percent natural .
Below half, and a long way from the 100 percent its co-founder once promised out loud.
The brand’s own listing sits on our GROCERIES page, and every raw fibre number lives in the clothing data hub.
GROCERIES Fibre Composition: What GROCERIES Clothes Are Made Of
GROCERIES last fibre scan: 13 June 2026
Sustainable Clothing Brands Like GROCERIES, Natural Fibre Alternatives
Best Sustainable Organic Cotton Basics And Joggers Brand
Harvest & Mill
Organic cotton basics grown, milled and sewn entirely in the USA on a “seed to stitch” model, direct from American farmers, heritage mills and local sewing teams.
Vegan and PETA-approved, with much of the range left undyed, plus low-waste cutting and compostable or recyclable packaging.
Best Hemp Clothing Basics, Natural Plant Fibre
Hemptees
Plant-fibre purists: tees and basics in 100% hemp, one of the lowest-water, no-pesticide crops there is.
The scan read every live style as pure hemp, so it sheds no microplastic and composts at the end of its life.
Best for an organic cotton t-shirt
Terra Thread
A properly made tee in Fairtrade-certified, GOTS organic cotton at an honest price.
The Throne Standard scan found it 100% organic cotton, single-fibre with no synthetic blend hiding in the collar.
What GROCERIES Gets Right, And Where GROCERIES Uses 100% Organic Cotton
Where a GROCERIES outfit is clean, and where the plastic creeps in
I will not hand you a head-to-toe clean outfit from a MIXED brand, because that is not what the scan shows.
With GROCERIES the rule is simple: stay in the cotton aisle and you are fine, walk into the activewear and you are buying plastic.
The genuinely clean GROCERIES capsule looks like this: An organic cotton tee or pocket tee, one of the 13 pure-cotton styles.
That stack is real plant fibre, dyed with the food-waste pigments the brand is known for.
The part to skip if you want a plastic-free wardrobe is the performance and activewear: those are the styles where recycled PET and elastane show up, and recycled or not, polyester still sheds microfibre every wash.
Clean from the waist up in cotton, plastic in the leggings.
Know which aisle you are in.
How GROCERIES Compares To Brands That Fail The Natural Fibre Test
Against true fast fashion, GROCERIES is not even a close fight.
A typical high-street activewear label runs 80 to 100 percent polyester, nylon and elastane, the inverse of this catalogue.
GROCERIES still tilts plant-first: about a third of styles are pure plant fibre and none carry animal fibre, though the plastic is not confined to a handful of styles, it runs through more than half the catalogue.
But MIXED is still MIXED.
We hold GROCERIES to the same Throne Standard as a clean passer, and on that line it sits below the 100 percent organic passers like Terra Thread, because a recycled-polyester blend is still a petroleum blend.
Recycled bottles are a better feedstock than virgin oil, yet the finished legging still sheds plastic into your skin and your wash water all the same.
The full ranking lives in the clothing data hub.
GROCERIES Is Mostly 100% Organic Cotton, Is That Good For Your Skin And Health?
Polyester, nylon and elastane shed microscopic plastic fibres with every wear and every wash, and those fibres do not stay in the laundry.
Scientists analysing human blood found microplastic particles in 17 of 22 healthy adults tested, work published in the journal Environment International, the first time plastic was measured circulating inside living people.
This is why “recycled polyester” deserves a clear eye rather than a free pass.
Recycling the bottle changes where the plastic came from, not what it does once it is a garment against your skin, warmed by your body, abraded by every movement.
A recycled-PET legging still releases the same microfibres as a virgin one.
The pieces that never do this are the plant ones: organic cotton, hemp, linen.
They shed cellulose, which your body and the soil both know how to break down.
That is the clean third of GROCERIES, and it is the reason to lift above any blend, including the blend-brand benchmarks we track.
What Would Make GROCERIES Pass
The one that stopped me has nothing to do with fibre.
In 2026 the ethical-fashion certifier Eco-Stylist publicly revoked Groceries Apparel’s certification, and not for greenwashing the materials.
They pulled it because the brand stopped answering its customers.
A label whose whole pitch is the word “transparency” went dark on the people paying for it.
- The trust gap. On Trustpilot GROCERIES sits at 1.8 out of 5 across dozens of reviews, and the Better Business Bureau gives it an F rating, earned specifically for failure to respond to 9 complaints. The recurring story is emails unanswered for weeks, broken returns and sale items quietly excluded from refunds. A brand can sew the cleanest cotton in Los Angeles and still fail people at the checkout.
- The 100 percent that is not 100 percent. Co-founder Rob Lohman is quoted saying the brand will “either achieve a 100 percent level of nontoxic, local and ethical garments or we shut down.” The scan reads 37.3 percent natural. That is an honourable goal, but stating 100 percent out loud while most of the catalogue blends in elastane is the kind of gap a transparency-first brand should name on the product page.
- The performance line needs labelling. The marketing leans on “high-performance activewear,” and performance in textiles almost always means synthetic stretch. The scan confirms it: the plastic in GROCERIES is concentrated in exactly those activewear styles. A simple fibre-by-fibre breakdown on each listing, rather than one warm story for the whole brand, would close the gap between the pitch and the scan.
It means GROCERIES is a strong materials brand with a service and disclosure problem, and both of those are fixable without changing a single thread.
Who Owns GROCERIES, And Is GROCERIES Actually A Sustainable Brand?
GROCERIES is owned by its founders, Rob Lohman and Matthew Boelk
GROCERIES Apparel is independently owned, founded by Matthew Boelk and Rob Lohman, with Lohman running the label today.
There is no fast-fashion conglomerate behind it, which matters: this is a small, vertically integrated company that owns its factory in the Los Angeles garment district and cuts, sews and dyes in-house.
On the things that are easy to verify, GROCERIES does practise what it preaches.
The LA factory is real.
The food-waste dyes, carrot tops, avocado pits, onion skins, coffee grounds, are real and non-toxic.
The organic cotton and the manufacturing are domestic, so this is not a case for the Indian organic-cotton doubt we apply elsewhere.
Where it slips is downstream.
A brand that named itself around transparency and living wages then went so quiet on customers that its certifier walked away.
So the honest answer is split: GROCERIES practises what it preaches in the factory, and falls short of it at the inbox.
Is GROCERIES Legit And Sustainable? GROCERIES And The Fibre Verdict
GROCERIES is a real, independently owned, US-made organic-cotton brand, and the scan backs the bulk of its story.
But it is not the 100 percent clean pass its own marketing implies, so I will tell you what it claims and then the hard verdict.
GROCERIES claims a fully nontoxic, local, ethical wardrobe.
The Throne Standard scan reads MIXED at 37.3 percent natural : about a third genuine 100 percent plant fibre, the majority carrying elastane or semi-synthetics, concentrated in the activewear.
Layered on top is a real trust problem, a revoked certification, a 1.8 Trustpilot score and an F at the BBB.
Buy it if you stick to the organic cotton and hemp basics and you go in with eyes open on customer service. Skip it if you want a truly plastic-free activewear drawer or you need responsive returns.
The full breakdown sits on the GROCERIES listing, and the raw fibre data is in the clothing data hub.
Want the receipts?
Download the GROCERIES data sheet and browse every brand’s raw material data at the clothing data hub.
