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Organic, Halal, Vegan and cruelty-free; ethically sourced minerals; free from parabens, SLS, palm oil, synthetic fragrance and petrochemicals; family-run.
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Family-owned and independent. Founded around 2011-2012 by Rose Brown (daughter of UB40 drummer/songwriter Jimmy Brown), run with her partner John Tierney. Trading company: PHB Ethical Beauty Ltd. No corporate parent. (Family-run business; three founders (not named on site)) |
| Where made | UK, PHB = 'Pure Handmade British'; products handmade in Britain (brand-stated). |
| Price | Affordable-to-mid |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | Yes |
| Certifications | Vegan Society Vegan Trademark holder, confirmed via secondary sources (at least one registered product on the Vegan Trademark register, plus the brand's own Vegan Society certification statement); the Vegan Society register itself could not be loaded directly. Cruelty-free (brand states certification/inspection by Cruelty Free International and PETA). Some ranges Halal certified. The Vegan Trademark is a genuine third-party certification. |
| Sold in mainland China | No, cruelty-free/vegan brand with no animal testing; no evidence of mainland China retail. |
| Palm oil | No |
| Packaging | Recyclable |
| External ratings | Leaping Bunny (Cruelty Free International) certified; PETA Beauty Without Bunnies; 100% vegan; Halal certified; palm-oil-free; donates 20% of profits to charity |
| Caveat | Trading status uncertain. The company record at Companies House currently shows an active proposal to strike the company off the register, with accounts overdue since 2023 and a confirmation statement overdue since 2024, even though the retail site appears to be operating normally. Its Vegan Society, PETA and Cruelty Free International certifications are all genuine. |
| Reports note | <p>Independent UK family business. Strong ethical-certification profile: Leaping Bunny + PETA + 100% vegan + Halal certified + palm-oil-free, with 20% of profits donated. Fairtrade/Made Safe status not confirmed; no published lab COAs or clinical studies.</p> |
"Clean" and "natural" have no legal meaning. Paste the INCI list and see what's actually in it. The hidden fragrance allergens, the drying alcohols and sulfates, and the ingredients worth a second look.
Paste the ingredients list from any beauty, body, bath or cleaning product. We flag the ones worth knowing about, in plain English.
A short watchlist, not a full safety test. No flags does not guarantee a product is clean.
Every sku, checked
We analysed the full PHB Ethical Beauty product catalogue of 26 products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Full catalogue read: all 27 products.
Analyst note: Full catalogue read: 27 products in the catalogue, 27 recorded, ingredient lists read for 26 product or shade variants. 1 products publish no ingredient list anywhere we could find, and are listed here so the gap is visible rather than hidden. 0 ingredients could not be categorised.
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 26 PHB Ethical Beauty products (447 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Statements that PHB Ethical Beauty is straightforwardly still trading in good standing should be qualified: its own Companies House record currently shows an active strike off proposal and multiple years of overdue statutory filings, which sit alongside its outwardly active retail website.
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Each feature below was checked against the product feed and the brand’s own documents
plant fibre across all 0 styles, read style by style from the live product feed. No sampling, no marketing page.
On record. Cotton certification not documented. Flagged in the ledger.
Not named publicly. Factory certifications not documented. See the sourcing ledger.
Low-impact finishes. Vegan, no animal fibre anywhere in the range. Chemical flags and dye chemistry are recorded for every brand we scan.
Recyclable Packaging claims not documented. See the full record.
Every certifier this brand claims, with a direct link to the proof where it exists, or flagged where it is only the brand’s word.
The complete data behind the score, group by group, with the sources so you can check it yourself.
A peek at the leaderboard
61 brand transparency reports. Green verdict = genuinely clean/independent, amber = partial or conglomerate-owned, red = mostly synthetic.
61 of 61 have had their full ingredient list read and every ingredient categorised. The remaining 0 could not be read automatically and are not yet verified.
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UMA Oils sells skincare and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (beeswax).
River Organics sells makeup and skincare that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (create a silky).
PiperWai sells deodorant and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (honeysuckle extract).
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